I was brought in as a Senior Designer to help Cavallini successfully enter the market of Home Textiles as they previously focused on wholesale Paper products. My background in developing new product categories, sourcing and working closely with oversees factories helped me streamline the manufacturing process and ensure that the products were produced to a high standard yet within margin.

The Tea towel, Pouches, Aprons and Tote bags I developed were very well received by our existing retailer base, attracted a whole new customer base and ensured that the company remained profitable whilst seeing a decline in Paper product sales.

What I enjoyed most was using Vintage ephemera from the Cavallini archives and incorporating them into fresh layouts, designs and colors without compromising the original artwork and intent.